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01

美妝產業

品牌行銷

Marketing Strategy

of the Beauty Products

打造專屬的企業品牌規劃,拓展高價值的客戶關係。

Making exclusive corporate brand planning, and expanding high-value customer relationships.

策略

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琦斐雅擁有專業的美妝產業營銷顧問,搭配經驗豐富、背景卓越的美妝研發團隊,在產品包括品項開發-->原料配方-->量產製程等每個步驟中,為客戶提供美妝品的營銷建議與策略規劃,打造出具有極高吸引力的新產品

ECO COSPACK has professional marketing consultants of cosmetics industry to help customers with providing marketing advice and strategies at every step of the process. We also have outstanding R&D team for product development and formula adjustment to create highly attractive new products.

​市調

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我們所研製的商品包括洗浴、卸妝、保養、彩妝、生技、醫美到日常用品等多個領域,將通過科學化的推導,與數據工具來調查適合客戶產品的市場,並找到與消費者良好的溝通方式。

Our range of products spans across various fields, from washing, cleansing, skincare, makeup, biotechnology, medical aesthetics to daily necessities. We will use scientific derivation and data tools to investigate the market which fit our customers' products, and find a better way to communicate with consumers.

故事​

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與品牌設計師配合,將品牌主理人的獨特形象注入品牌定位、識別形象、和包裝設計,在團隊共同努力下,創造出屬於客戶的獨特美妝品牌和精彩故事。此外,也可以和其他行業結盟,創造熱門話題來進一步擴大消費者對於該品牌的認知。

To create a unique and attractive cosmetics brand, cooperating with our brand designer to build the stories, visual recognition, and packaging design of brand. In addition, we have formed alliances with other industries, releasing sensation and further expanding consumer awareness of the brand. 

​推出

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透過指導客戶利用其品牌自身優勢,結合自媒體與社交軟件推廣進行全面性通盤佈局,將客戶品牌或新產品推入大眾眼簾,琦斐雅與您分享這一份喜悅和成就

Final step, making promotion on social media and self-media to launch new items with branding strategy. 

Image by Priscilla Du Preez

優勢

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